Do magazines really want readers?

My subscription to The New Yorker runs out soon, and … well, I think they like me better than I like them. Or is it the other way around?

I know things have changed in the magazine business, but the renewal offer I got in the mail is one I can definitely refuse. I’m used to getting a decent discount from them in exchange for my not letting my subscription expire.  This time they offered me the same rate anybody can get by going straight to their web site.  There’s no reason for me not to let it run out, because if I change my mind later I can get the same deal any time.

Besides, $40 for one year is a little more then it’s worth to me, and $70 for two years isn’t much better.

So what am I supposed to think?  Are they taking my loyalty for granted?  Or are they giving me the hint that I should just go away and keep my money for pedestrian needs like food and shelter?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: