A valid experiment must be well executed

I’m tired of hearing about the failed Jay Leno experiment at NBC. It wasn’t the “experiment” that failed. The experimental concept was putting on a network comedy talk show in prime time. The failure arose from the fact that The Jay Leno Show was a terrible horrible show that nobody could stand to watch.

In television, the question of how bad a show can be and still attract viewers is not an experiment. People attempt it all the time. It’s too common a tactic to be considered experimental.


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